Letters of Recommendation
“Working with Marlene has increased our communication and effectiveness, especially regarding sensitive topics.”
To Whom It May Concern:
As a media and marketing consultant for Bakersfield College, Marlene Heise has been a large part of the campus community for the past few years. The Heise Media team is knowledgeable, responsive, and committed to supporting our initiatives, events, and programs.
Through collaboration with BC’s Marketing department, Marlene has utilized various media outlets to achieve positive press coverage for our campus. She understands intuitively the vision or goal, and utilizes her craft, creativity, talents, and resources to see it to fruition. Marlene is dependable and approaches each project with professionalism, attention to detail, and an enthusiastic love for Bakersfield College, our community, and our students.
Working with Marlene has increased our communication and effectiveness, especially regarding sensitive topics. She quickly understands the issues at hand, manages the flow of appropriate information, and works with integrity to ensure accurate information quickly reaches various stakeholders. Heise Media has served as a true extension of our campus, supporting all programs and amplifying the story of Bakersfield College to the community at large.
It is a pleasure to work with Heise Media and I am so happy Bakersfield College has a long standing working relationship with Marlene.
Dr. Sonya Christian
To Whom It May Concern,
Bank of the Sierra has had the pleasure of working with the Heise Media Group for more than five years. During that time, the bank has had a wonderful working relationship with Marlene Heise. Taking into account the variety of capacities in which Marlene has assisted us, we can offer a strong recommendation to others seeking an agency to assist with fresh marketing ideas and traditional marketing campaigns throughout Central California.
One example of Marlene’s exceptional service is her ability to add value to our ad campaigns through her negotiations with local media. She uses her experience and industry knowledge to leverage negotiations in our favor. Marlene and her team have also supported Bank of the Sierra’s marketing efforts as we have entered new markets. Branch expansion to Sanger, Santa Clarita, Fillmore, Santa Paula, Arroyo Grande, San Luis Obispo, Paso Robles, and Atascadero required special assistance from Marlene’s team including media relations, media recommendations, media buying, and ongoing media management. The aforementioned media channels include radio, print, billboards, television, and others.
On a personal level, Marlene is always a pleasure to work with. She values the success of the bank and actively seeks out ways to further meet our needs. Marlene’s dedication to Bank of the Sierra makes it easy to give her a high recommendation.
Matthew Hessler, CFMP
SVP, Director of Marketing
Bank of the Sierra
Re: Endorsement of Marlene Heise and Heise Media
To Whom It May Concern:
As executive director of the Bakersfield College Foundation, I have had the pleasure of working with Marlene and her firm on a variety of projects over the last two and a half years. Marlene and her staff:
- Have planned and orchestrated large community events for the College and the Foundation that have been creative, well received by the community, and flawlessly executed.
- Have created print materials for us that have been eye-catching, effective, and cost-consciously produced.
- Are completely trustworthy to accomplish any task they undertake and always exceed expectations.
- In terms of marketing, they are savvy about what the media wants to see and how best to present it to them.
- As a result of her long-time involvement with local media outlets and the community at large, Marlene has myriad contacts and is able to place stories and attract media coverage in ways that are always pertinent to the event.
- Give sound advice about the way things should be done and especially are adept at pointing out potential problems before they arise.
I could go on and on about how wonderful I think Marlene and her staff are but the quality I value the most is Marlene’s discretion and the fact that I can always count on her to do what is right for her clients. She and her firm are a class act of the first order and I have no doubts that anything she undertakes, she can do.
I recommend Marlene and Heise Media without reservation!
To Whom It May Concern,
It is a privilege to write this letter of recommendation for Heise Media, specifically Marlene Heise. Dignity Health has used Marlene and her very talented team over the last two and half years for many different projects. I personally have used Heise Media for the last seven years in my different roles with different organizations. The expertise and attention to detail are second to none.
Dignity Health has used Marlene in a couple of different capacities. Heise Media has done press releases that have been used by local new outlets, print advertising which was used by local as well as regional newspapers and has ghost written articles for internal marketing and informational resources. All of collateral and finished products that have been produced have exceeded our expectations and were well received by members of the public as well as company executives throughout the state.
The most recent capacity that Marlene has served Dignity Health has been in event planning for three open house events for new offices opening up here in Bakersfield. From the moment we first met with Marlene to discuss the event to the final moments everything was handled with extreme professionalism and utmost quality. Marlene handled all of the details of the events including sourcing vendors which were chosen to provide excellent customer service, press releases including inviting local news media to the events, handling working with the Chamber of Commerce for the ribbon cutting and coordinating the Mayor’s attendance, and all of the prep for decorations and food. Marlene made sure to meet with the vendors at the sites before hand to make sure everything was prepared and arranged without any hiccups the day of the event.
It has become very clear that Marlene and Heise Media have excellent relationships with all of the contacts that we used in the community. She has worked very hard to earn the excellent reputation that she has and it is well deserved. I along with those I work with at Dignity Health will not hesitate to use Heise Media and Marlene for any event, marketing, press release or whatever I think Marlene can help us with in the future.
Director of Clinic Operations
Dignity Health Medical Foundation, Central Valley
RE: Marlene Heise
To Whom it may concern:
I met Marlene Heise in August 2005 when I joined the Bakersfield Breakfast Rotary Club. Marlene has operated her own company, Heise Media Group, for over twenty years and has earned an impeccable reputation.
Her firm provides a full line of services: branding, email campaigns, event planning, logo design; media buys, print, social media, television and web design. Her work product has earned dozens of awards.
The greatest tribute to Marlene is her client list, which includes: Bakersfield College Foundation, Bank of the Sierra, Banks Pest Control, Dignity Health Medical Group, Electrical Systems and Instrumentation (ESI), Goodwill Industries, HealthSouth Rehabilitation Houston Jewelers, Kern Transportation Foundation, Sparkle Uniform & Linen Service, Today Cleaners and yes, the Kern County Taxpayers Association.
Marlene’s contemporary ideas, innovative input and forward-looking concepts are stimulating. On the personal side, Marlene’s personal traits are beyond reproach. Honesty, integrity, work ethic and knowledge of the community are just a few of the qualities that define Marlene. She is not only a friend, but a trusted confidant. We meet regularly to counsel each other. Her guidance is critical part of my thought process.
I unconditionally support Marlene Heise for whatever she wants to do.
Recommendation: Marlene Heise & Heise Media Group
I have known Marlene for many years both professionally and through our shared commitment to Rotary International. When I joined Encompass Health in 2014, I was very pleased to learn Heise Media Group (HMG) was our contracted vendor. It is my pleasure to recommend Marlene Heise and Heise Media Group (HMG) for their effective and value added marketing and media services coupled with very personalized service.
Marlene and her team have an amazing talent for identifying those niche opportunities to help promote our services. She spends the time and energy customizing our message to assure we hit our targeted demographics. Her relationships with local media go a long way in helping to stretch our very limited marketing dollars! I’m equally impressed with the variety of marketing and media venues she has access to.
I appreciate the collaborative relationship with Marlene and look forward to working with her & and team for many years to come.
Martha Samora, CEO
Encompass Health Rehabilitation Hospital of Bakersfield
Re: Heise Media Group
To whom it may concern:
I am pleased to write this letter of recommendation for Heise Media Group. Historically our company always handled our advertising and marketing internally. Until I contracted with Heise Media Group, I personally negotiated all of my media buys, worked with various graphic artists and designed all of the coupons, flyers, brochures and other printed materials. Ultimately these tasks began consuming an ever-increasing amount of my time. I also realized that our “look” had become dated.
Heise Media has handled our marketing, traditional media and social media for nine years now. Marlene is refreshingly honest and extremely hard working as she brings new vision to many facets of our business. Beyond the regular media and advertising work, they have rebranded both of our companies, designed new lobby graphics and light box inserts, window graphics, business cards, employee uniforms and logos. Heise Media Group also launched Today Cleaners into the world of social media and e-marketing with a completely new website, creating our Facebook presence and developed new 60 second video lifestyle segments to air and share.
Everything Heise does is first class. We now have a cohesive look and all aspects of our marketing campaigns are very well coordinated. I feel that we receive much more value out of our advertising efforts now. Heise Media Group keeps our company focused on our customers, and we have benefitted greatly from utilizing their expertise.
Jeff Newman, Jr.