About

“Marlene B. Heise is highly respected in Central California for her genuine integrity…and unique marketing plans that produce excellent results…”

Marlene B. Heise is highly respected in Central California for her genuine integrity, limitless ideas, exceptional ability to solve problems, and unique marketing plans that produce excellent results for clients. She assimilates information quickly in order to facilitate ideal exposure in the news and communications arena; strategically plans, negotiates, and implements successful media buys; and quickly produces coordinated multi-media marketing plans to set her client list apart from others…all while keeping her clients’ best interests in mind!

Marlene & Mayor Karen Goh

Skills Summary

More than 20 years experience working in a corporate environment has afforded me the proven skill-set to create and manage marketing plans for clients. My expertise includes:

  • Development of comprehensive marketing campaigns and monitoring effectiveness
  • Special event marketing through communication efforts
  • Public relations with established media contacts and platforms
  • Coordination and collaboration with multiple parties
  • Direct supervision and interaction with personnel involved in campaign
  • Creation, development, and management of marketing plan within budgetary constraints

Expertise

Full service marketing, advertising, and communications:

  • Marketing – Preparing your product or service for the marketplace | Knowing your audience| Creating/maintaining your image and brand
  • Advertising – Getting your information into the marketplace effectively using the optimal mix of print, radio, TV, and digital outlets
  • Communications – Ensuring your message is delivered clearly and concisely to all desired audiences, including Web and Social Media | Search Engine Optimization | Internet presence

Specific Examples include: Corporate Image & Brand Development | Advertising & Marketing Plans |Media Planning & Buying | Social Media Integration |Website Development | Promotional Items | Public Relations |Graphic Design | English and Spanish

Experience

  • Founder and Chief Strategic Officer of Heise Media Group since 1998
  • Vice President, Marketing & Sales, KBAK-TV (ABC/CBS Affiliate), Bakersfield, CA
  • General Sales Manager, KDOB/KUZZ-TV (Independent), Bakersfield, CA
  • National Sales Manager, Senior Sales Account Executive, KGET-TV (NBC Affiliate), Bakersfield, CA

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Marketing Consulting

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Public Relations

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Media Buying

Their Words

Marlene's exceptional sales skills and business building knowledge enable her to be a catalyst for her clients’ success.

Read what they say:

Letters of Recommendation

She assimilates information quickly in order to facilitate ideal exposure in the news and communications arena…

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